NDC Brand Standards

Consistency is the measure of a brand's ability to repeatedly deliver the experience it promises.

In order to promote a positive, mindful adherence to our brand standards, we have compiled the following guidelines to represent an abbreviated version of our Brand Standards. We thank you in advance for your diligence and compliance with these elements of our strategic branding effort.

Logo

The NDC logo is our most important visual asset. It is an immediate representation of our company, brand and culture. It is a vital aspect of our visual identity, and needs to be used consistently only in approved forms.

The NDC logo consists of two components: a mark and a wordmark. The established size and positioning relationships between these two components must not be altered, as these elements define the NDC logo.

Click below to download the appropriate version of our logo below. If you need additional assistance please contact creative@ndc-inc.com.

NDC Co-Branding Terms & Conditions

The NDC Member Logo(s) and Co-branded collateral are for use exclusively by NDC member distributors. We encourage members to use the logo to highlight your company's commitment to Delivering Efficiency to Healthcare® and your affiliation with the NDC Supply Chain Network.

If you decide to use the NDC logo or any co-branded collateral, you have agreed to the following terms and conditions:

  1. The logo may be used to identify your company as an NDC Supply Chain Partner. It may be used on websites, business cards, signage, brochures, reports, attire and other publicity or display materials.
  2. The logo/assets should be used in their entirety and should not be altered in any way, including proportion, color, element, type, etc. without the express permission of NDC.
  3. When using co-branded documents, the logo & graphic elements should not be altered from the original state provided by NDC.
  4. The tagline, Delivering Efficiency to Healthcare®, is a registered trademark of NDC and may not be used independently of the NDC Member logo.

Termination of Use:

The NDC logo is a unique symbol that represents and identifies the NDC supply chain network. It is essential that the logo be used properly to ensure its continued value.

The use of the NDC logos are extended to members in good standing only. In case of termination of your membership with NDC, you agree to immediately cease usage of the logo in any form, printed or digital.

Before downloading the NDC logo, click here to read and agree to the NDC Co-Branding Terms and Conditions.

Logo Kit EPS Logo PNG logo

Color Profiles

Consistent color usage is integral to the NDC brand. Great care should be taken to ensure accurate color reproduction when these brand colors are applied to all types of printed and digital media used to represent NDC.

Primary Color: Pantone 302

HEX: #005581
CMYK: 100/25/0/50
RGB: 0/85/129

Secondary Color: Pantone 429

HEX: #B0B7BC
CMYK: 3/0/0/32
RGB: 176/183/188

Tertiary Color: Pantone 1525

HEX: #DF7A1C
CMYK: 0/58/100/10
RGB: 223/122/28

Typography & Fonts

Fonts are one of the most important aspects of our brand and should be equally considered when creating for the NDC logo. Our font selection is a cue to customers about how our brand will engage with the audience.

Primary Web Font

Adobe Caslon

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Secondary Web Font

Proxima Nova

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Primary Print Font

Avant Garde

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Secondary Print Font

Calibri

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Brand Manual

Here you can download our identity standards manual in a .PDF file format. If you have any questions, email us at creative@ndc-inc.com

brand manual

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